Like you, executive leader and expert communications strategist, Sharon Simpson understands the power of authenticity and emotion when communicating the story of an organization. As the Director of Communications for Menno Place, an 11 acre senior’s campus-of-care, Sharon is eager to hear the life stories of the 700 elderly residents. Sharon is also the president of the Canadian Mennonite Health Assembly.
Sharon’s conversations with the elderly inform her communications and engagement philosophy – relational marketing built on trust and authenticity. Sharon lives her convictions – that listening, caring and hugging are three of the most powerful skills in connecting while providing healthcare services for the elderly.
With over two decades of experience in communications and real-life in-the-trenches business experience, Sharon combines wisdom, vision and enthusiasm as she provides leadership in the senior care sector. Sharon writes monthly newspaper articles on seniors that demystify, encourage and challenge thoughts on elderly living.
Prior to providing leadership at Menno Place, Sharon was a partner in an online marketing and communications business that shaped web communications for organizations like the BC Milk Marketing Board and Trinity Western University Adult Degree Programs. Her work took her to London, Singapore, India and Hollywood. Sharon’s company was a front-runner in providing online strategic marketing for independent films that brought her to speak to The Directors Guild of America and the Alliance of Women Directors in Beverly Hills. Martha Cotton, independent director, producer and Emmy-Award winner said, “Her initial presentation blew me away and she has continued to live up to that in the work she has done.”
Sharon is a writer and painter. She is a frequent speaker at women’s retreats and seniors groups. She holds a BA in Psychology from the University of British Columbia.